Hi there! I'm Alyssa and I wanted to share with you the story behind Fillaree. Back in 2008, my life took a difficult turn when my mother was diagnosed with ovarian cancer and my son had a life-threatening tumor. It was a wake-up call for me to take a closer look at the toxins and carcinogens that were a part of my everyday life. I started making changes in my own home to live more sustainably and reduce our weekly waste. That's how Fillaree came to be. It's a business that's close to my heart and reflects my commitment to creating a healthier and more sustainable world.

In 2014, Fillaree started as a refillable soap business. Between 2016 and 2018, I worked on increasing access to sustainability by partnering with local small businesses to offer refillable soap. It's been an incredible journey and I'm so glad to be able to make a positive impact on the world in my own little way.

We have come a long way in our journey towards creating a positive impact on the world, and we're already proud of some of our accomplishments:


    Great news! We diverted 5,497 lbs of waste from the landfill and turned it into creative reuse, recycling, composting, and donations. Since we started recording with Gather Green in 2019, we've diverted over 10,000 lbs! That's only 0.4% of our total waste for the year that had to go to the landfill. Way to go!

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    Our bag-in-a-box design uses a durable and lightweight Smart BottleĀ® made in North Carolina and a box that doubles as a dispensing stand. This packaging reduces costs and environmental impact and has streamlined our operations. Plus, it's more affordable for subscribers and reduces return shipping trips. We're thrilled to officially roll it out for all refillers, online and in-store.

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    Our Charcoal soap is a collaboration between two Durham-based award-winning manufacturing companies, Fillaree and Bright Black. It was born out of a special connection between our CEOs, Alyssa Cherry and Tiffany Griffin, and reflects our shared values of collaboration, community empowerment, sustainability, and social equity.

    Charcoal Soap